Winners

Dar Laor

Visual Communication Design
Emerging Designer Award

“I realized that I am must more interested in being the ‘mind’ that thinks the act of design rather than just the drawing ‘hand’ or the observing ‘eye’".

Dar Laor is a graduate of the Visual Communication department at Bezalel Academy of Arts and Design (2015). After graduation, she worked for the ReLevant studio, and in 2017 founded her eponymous design studio. As an independent designer, Laor specializes in design and branding in the areas of culture, society, education and community, and the Culture and Education Department at the National Library of Israel works exclusively with her studio. Laor engages in deep and intensive projects that enable research and expansion, summon exciting conceptual conclusions, as well as unexpected design insights and rich and complex design products.

Laor is a recipient of the 2022 Edmond de Rothschild Design Award for Emerging Visual Communication Designers.

The jury panel’s decision:
״Designer Dar Laor presents a distinct professional identity that is formulating an original, contemporary, and local perspective. Her work is characterized by a wealth of photographed, styled, and typographical images of top quality. She successfully and wisely manages to distinguish between the need for color, which has an intense presence in her works, and the monochromatic solutions she produces with great talent.


In her works, she very sensitively deciphers the environment in which she operates, and offers intriguing solutions that give the viewer a multi-layered visual and communication experience. Dar relies on classic characteristics of graphic design and local historical contexts, and experiences them with praiseworthy creative freedom. The encounter with her works in the spaces in which she is active, whether in commercial or cultural contexts, is a powerful experience that leaves a mark on the observer. Her presence in the local graphic design arena is intriguing, welcome, and promising.

In recognition of the quality of her work and with confidence in her future endeavors, the jury panel chose Dar Laor as winner in the Emerging Designer category of the 2020 Edmond de Rothschild Design Award in the field of Visual Communication"

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