OPEN (Saar Friedman)
Visual Communication
"For me, the word design is first and foremost a verb - an action. Before achieving a result, design is the child of an initial intention, an original thought, and an organized plan. In a world where corporations and governments try to control public consciousness, we have a responsibility to mark paths that lead to free thinking, creativity, and originality. We designers are called not only to create 'beautiful' things, but to summon and produce deep and absolute change. If we do this together, we will help the world become a better place."
Saar Friedman is a leading graphic designer and co-founder of OPEN studio. OPEN, the company he founded with his partner Eyal Katz, has developed branding processes for hundreds of companies and has left its mark on the Israeli public space in every aspect. Friedman developed a unique methodology called Improv Design, which combines improvisation tools with a methodological design process. His work has gained international and local recognition.
OPEN (Saar Friedman) was nominated for the 2024 Edmond de Rothschild Design Award for Established Visual Communication Designers.
Saar Friedman is a leading graphic designer and co-founder of OPEN studio. OPEN, the company he founded with his partner Eyal Katz, has developed branding processes for hundreds of companies and has left its mark on the Israeli public space in every aspect. Friedman developed a unique methodology called Improv Design, which combines improvisation tools with a methodological design process. His work has gained international and local recognition.
OPEN (Saar Friedman) was nominated for the 2024 Edmond de Rothschild Design Award for Established Visual Communication Designers.