2020 2021 2022


Textile,Fashion & Jewerly Design

Fashion designers and a married couple, Rotem and Nir Goeta are graduates of Shenkar’s Department of Fashion Design. They own the HANNAH womenswear label and the Future Positive digital fashion brand and design studio. In their studio in the heart of Tel Aviv, they work to connect tradition with the future by creating collections of hand-tailored items for the HANNAH label, using a combination of craftmanship and innovative techniques in 3D software. Their Future Positive digital collections and special NFT editions build the vision of the new wardrobe for the Metaverse.

In 2021 they established Positive Future, a digital fashion label and a digital fashion design studio. Aiming to build a bridge between the physical and virtual world of fashion, they are working with companies and fashion brands in Israel and around the world, providing digital content design and creation services that include artistic management, building virtual campaigns, and developing marketing strategies for entering the Metaverse.
Nir and Rotem Goeta were nominated for the 2022 Edmond de Rothschild Design Award for for Emerging Fashion, Textile, and Jewelry Designers.
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