Nekuda (Avner Sadot)
Product Design
Good design, as we define it, must do three things: reflect a brand’s message through compelling aesthetics; support the business model by accounting for every aspect of cost of ownership; and address the needs of all stakeholders - from marketing and engineering to the end user”
Avner Sadot is a senior industrial designer, holding a Bachelor's degree in Industrial Design from Bezalel and a Master's degree in Design Management from the RCA in London. In 1996, he founded ‘Nekuda’, which provides product design and development services to both local and international brands. Drawing on extensive experience and education, the studio has developed a unique design methodology. He believes that design and innovation are tools that must consistently support a company’s business model.
Alongside the professional work, the studio is committed to cultivating the next generation: over 150 professionals - designers, engineers, and business developers from Israel and abroad - have passed through ‘Nekuda’, becoming leaders in their fields.
Nekuda (Avner Sadot) was nominated for the 2025 Edmond de Rothschild Design Award for Established Product Designer.
Avner Sadot is a senior industrial designer, holding a Bachelor's degree in Industrial Design from Bezalel and a Master's degree in Design Management from the RCA in London. In 1996, he founded ‘Nekuda’, which provides product design and development services to both local and international brands. Drawing on extensive experience and education, the studio has developed a unique design methodology. He believes that design and innovation are tools that must consistently support a company’s business model.
Alongside the professional work, the studio is committed to cultivating the next generation: over 150 professionals - designers, engineers, and business developers from Israel and abroad - have passed through ‘Nekuda’, becoming leaders in their fields.
Nekuda (Avner Sadot) was nominated for the 2025 Edmond de Rothschild Design Award for Established Product Designer.