I2D (Elisha Tal, Eitan Sharif, Prof. Safi Hefetz)
Product Design
“The name I2D reflects our philosophy that good design is a strategic process aimed at achieving breakthrough ideas and translating them into exceptional designs and captivating experiences”
I2D is a boutique design studio founded by Elisha Tal, Prof. Safi Hefetz, and Eitan Sharif – three experienced designers and graduates of the Industrial Design Department at Bezalel Academy. The studio focuses on diverse and challenging projects, working with clients who seek a highly professional, collaborative, and personalized design process. I2D specializes in product development across various fields, with an emphasis on research-based development, innovation processes, strategic design, branding, and sustainability.
Tal, Hefetz, and Sharif also serve as senior lecturers at Bezalel and Shenkar, driven by a deep commitment to passing on their knowledge, experience, and design philosophy to the next generation. Prof. Hefetz recently concluded his tenure as Head of the Industrial Design Department at Bezalel.
I2D (Elisha Tal, Eitan Sharif, Prof. Safi Hefetz) were nominated for the 2025 Edmond de Rothschild Design Award for Established Product Designers.
I2D is a boutique design studio founded by Elisha Tal, Prof. Safi Hefetz, and Eitan Sharif – three experienced designers and graduates of the Industrial Design Department at Bezalel Academy. The studio focuses on diverse and challenging projects, working with clients who seek a highly professional, collaborative, and personalized design process. I2D specializes in product development across various fields, with an emphasis on research-based development, innovation processes, strategic design, branding, and sustainability.
Tal, Hefetz, and Sharif also serve as senior lecturers at Bezalel and Shenkar, driven by a deep commitment to passing on their knowledge, experience, and design philosophy to the next generation. Prof. Hefetz recently concluded his tenure as Head of the Industrial Design Department at Bezalel.
I2D (Elisha Tal, Eitan Sharif, Prof. Safi Hefetz) were nominated for the 2025 Edmond de Rothschild Design Award for Established Product Designers.