Shortlist

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Yael Bodasher

Visual Communication Design

“In a millennial world that is concerned with experiences rather than with materials, user experience is usually discussed in relation to interactive interface design. But what if we replace the word ‘user’ with the word ‘cruiser’? Branding and visual identity is not only about telling a story or extracting an image from the content. It is also about serving as the client’s safe harbor—a patch of fertile land that enables growt".

Independent designer Yael Bodasher is a graduate of the Visual Communication department at Shenkar College of Engineering, Design and Art and a lecturer there. She is the founder and creative director of a branding and strategy studio specializing in holistic creative direction—from the bird’s eye view to the meticulous work involved in the trade.

Bodasher was nominated for the 2022 Edmond de Rothschild Design Award for Emerging Visual Communication Designers.
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