Shortlist

2020 2021 2022 2024

Sasson Kedem

Textile, Fashion & Jewerly Design

“Sometimes, the body-fabric dialogue is created in a matter of minutes; sometimes—it takes a lifetime. This profession undoubtedly saved my life, enabled me to understand that the sea really lay to the west. When you create a clear language, everything is called a creation; you may get sidetracked at times, but always return to your center".

Sasson Kedem is a renowned fashion designer, active in the Israeli fashion industry for over 30 years. His label Kedem Sasson was established in 1992 and he also created costume designs for numerous Israeli films, television shows, and theater. The question that has guided him from his earliest steps in the design world, and helped shape his design language, is whether it is possible to change the body’s proportions and still keep it in complete harmony.

Kedem was nominated for the 2022 Edmond de Rothschild Design Award for Established Fashion, Textile, and Jewelry Designers.
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