Rotem Cohen-Soaye
Visual Communication
"The alliance of capitalism and graphic design has transformed public and private spaces into battlegrounds, where advertising and marketing serve the interests of the wealthy, contributing to environmental degradation, obsessive consumption, and the overflow of waste. Instead of surrendering to the forces of capitalism, I dedicate myself to collaborating with cultural institutions, striving to amplify content from the realms of education, art, literature, and humanities."
Rotem Cohen-Soaye is a graphic designer who embraces the principles of the FirstThingsFirst manifesto. His approach emphasizes the importance of critical and speculative design, while promoting otherness as a central value in design. Cohen-Soaye believes in the transformative potential of design to create inclusive and sensitive environments and generate profound social change. Beyond his commercial work, he focuses on self-initiated projects and experimental and speculative design, particularly in the realms of Hebrew and trilingual typography, aiming to challenge conventional letter forms and create new and diverse expressions.
Rotem Cohen-Soaye was nominated for the 2024 Edmond de Rothschild Design Award for Emerging Visual Communication Designers.
Rotem Cohen-Soaye is a graphic designer who embraces the principles of the FirstThingsFirst manifesto. His approach emphasizes the importance of critical and speculative design, while promoting otherness as a central value in design. Cohen-Soaye believes in the transformative potential of design to create inclusive and sensitive environments and generate profound social change. Beyond his commercial work, he focuses on self-initiated projects and experimental and speculative design, particularly in the realms of Hebrew and trilingual typography, aiming to challenge conventional letter forms and create new and diverse expressions.
Rotem Cohen-Soaye was nominated for the 2024 Edmond de Rothschild Design Award for Emerging Visual Communication Designers.