Shortlist

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Naama Agassi

Product & Object Design

“I treat design as a language: Every project I produce functions as a short story, which I tell with the tools I have. My work begins with an idea or a message, which leads me through the creative process. The final product will express the guiding idea, not necessarily directly and roughly stitched – but as a metaphor, a reference, or a humorous wink".

Independent product designer lecturer Naama Agassi holds a bachelor’s degree from Holon Institute of Technology and a master’s degree in design from Design Academy Eindhoven, the Netherlands. She is currently an industrial design lecturer at SCE – Shamoon College of Engineering, which brings together engineering, technology and design. Agassi uses design tools to create a story, which starts with an idea or a message and guides the creative process.

Agassi was nominated for of the 2021 Edmond de Rothschild Design Award for Emerging Product Designers.
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