EDR Design Award - פרס אדמונד דה רוטשילד לעיצוב
Edmond de Rothschild Award for Visual Communication Design 2020
Edmond de Rothschild Award for Visual Communication Design 2020
Edmond de Rothschild Award for Visual Communication Design 2020
Edmond de Rothschild Award for Visual Communication Design 2020
Edmond de Rothschild Award for Visual Communication Design 2020
The purpose of the Edmond de Rothschild Design Award is to promote excellence and encourage diversity and new creativity in the design industry. Every year, an award of NIS 90,000 will be bestowed to two established designers and NIS 45,000 to two emerging designers, in one of three fields, in three-year rotation: Visual Communication Design, Craft & Product Design, and Textile, Fashion, Jewelry & Accessory Design.
16.2.20
Application period
31.5.20
end of application period
1.6.20
Preliminary Judgment Selection of Applicants
15.12.2020
Final judgment and notice to the winners
28.2.21
Professional conference and the 2020 awards ceremony

Award categories

2020
Visual Communication Design

An award will be given to designers whose body of work involves the design of visual communication in various mediums, including digital and interactive design. The field includes all areas of graphic design – typography, image, print design, art direction, illustration and interactive design, including digital interface design, services and systems, game design, app design, user experience (UX / UI) and any other 2D design.

2021
Craft and product Design

An award will be given to designers whose body of work involves the design of objects and products, from limited editions to mass production. This includes all areas of industrial design – product design, design and technology, the design of medical and industrial equipment, transportation design, consumer product design, biological and marine design, integrated user-interface design, furniture design, display design, toy design, and the whole area of crafts, such as ceramic and glass design, wood and metal design, complex materials and plastics, and all other (non-wearable) 3D materials.

2022
Accessories & Fashion, Textile, Jewelry

An award will be given to designers whose work involves the design and development of textile and apparel products, jewelry and accessories, including all types of wearable items. Fashion design, gold / silver crafting, jewelry, textile design and development, fashion accessories and clothing items manufactured in limited edition or in mass production.

About the Award

The purpose of the Edmond de Rothschild Design Award is to promote and encourage excellence through public recognition of established designers with a high caliber portfolio of significant volume; to identify and support emerging designers at the start of their career; to boost local interest in contemporary design and enhance international exposure to Israeli design in particular.

Steering Committee

The Edmond de Rothschild Design Award was formulated by a professional Steering Committee, the members of whom reflect diverse approaches from different fields, generations and institutions within the local design industry.

Prof. Adi Stern Prof. Adi Stern
President of the Bezalel Academy of Arts and Design
Stern has been President of the Bezalel Academy of Arts and Design since 2015. From 2008–2015, he served as the head of Bezalel's Department of Visual Communication. Stern is a graphic designer, type designer, and a design lecturer and educator. He also writes, consults and lectures on the design and history of the Hebrew letter. His work has been exhibited in numerous exhibitions and has won awards in Israel and around the world.
Prof. Yuli Tamir Prof. Yuli Tamir
President of Shenkar College of Engineering, Design and Art
Tamir is President of Shenkar College of Engineering, Design and Art. She formerly served as Minister of Education and the chair of the Association for Civil Rights. Tamir holds a Ph.D. in Political Philosophy from Oxford University, an MA in Political Science and a BA in Biology, both from the Hebrew University of Jerusalem. Alongside her academic engagements, Tamir has been involved in public and civic activities and has written articles and published books on liberalism, education, nationalism, feminism and human rights.
Prof. Ezri Tarazi Prof. Ezri Tarazi
Designer and Researcher, Chair of the Industrial Design Graduate Program at the Technion
Tarazi is an Industrial designer, researcher, writer and theorist in areas of design and design thinking. He is a senior lecturer at the Technion, chair of Design-Tech Lab, chair of the Industrial Design Program and t-Hub, the Technion’s entrepreneurship and innovation center. He founded the Master’s Program in Industrial Design at the Bezalel Academy of Arts and Design and formerly served as Head of the Department for undergraduate studies in Industrial Design. He is a member of the Council for Higher Education and consults to government bodies on industry and education. He is a co-founder of the Israeli IDEO branch and a partner in technological ventures. He established the d-Vision Internship Program in collaboration with Keter Group and founded Tarazi Studio, which specializes in strategic consultation to companies in design thinking and the development of consumer and high-tech products. Tarazi’s work has been exhibited in world-class museums, fairs and galleries around the world.
Galit Gaon Galit Gaon
Senior Design Curator, Chair of Judging Committee
Gaon is a senior design curator and head of the Curatorial Design Program at the Shenkar College of Engineering, Design and Art. She has initiated and curated hundreds of exhibitions in various fields, and accompanies designers, curators, researchers, institutions and local councils in content development and cultural programs. Gaon formerly served as chief curator at the Israeli Cartoon Museum, Holon, and at the Design Museum Holon when it first opened. Gaon is a senior faculty member and lecturer at Shenkar College, a lecturer at the Bezalel Academy of Arts and Design and other academic institutions in Israel and worldwide. She is involved in government and private cultural projects and serves on various committees for the advancement of design in Israel and worldwide. In 2019, she founded the first design forum in the Association of Museums, and in 2020 she will head the Shenkar Institute for Research and Documentation of Design in Israel.
Anat Safran Anat Safran
Curator, Designer and Artistic Director
Safran is a curator, designer and artistic director. She initiated and curates the Pecha Kucha Nights in Tel Aviv and is the artistic director of the Jerusalem Design Week. She holds an MA in Art from the Haute École des arts du Rhin in Strasbourg, France. Safran is a member of the Arts Council of the Israel State Lottery.
Maya Vinitzky Maya Vinitzky
Design Curator at Tel Aviv Museum, Lecturer
Vinitzky is a curator at the Tel Aviv Museum of Art in the Department of Architecture and Design. She is also a Senior Lecturer in the Department of Industrial Design at the Bezalel Academy of Art and Design.
Adi Goldner Adi Goldner
Program Officer – Arts, Edmond de Rothschild Foundation
Goldner is the Arts Program Officer at the Edmond de Rothschild Foundation.

Judging Process

The award judges will be selected annually by the Steering Committee, in accordance with the field in which the award is granted. The jury panel will consist of seven leading figures in local design, including academics, curators and researchers, designers, industry leaders, a senior international figure and a representative from the Edmond de Rothschild Foundation.

The judging process will be conducted in two stages: In the first stage, the local judges will convene for preliminary judging to select the shortlist of nominees, and in the second stage the award entries will be translated into English, and the final judging will be attended by the international judge and the representative of the Foundation. In order to ensure impartiality throughout the judging process, the judges will remain anonymous until the winners’ names are published.

Judging Criteria

The Edmond de Rothschild Design Award is intended to promote excellent Israeli designers who work continuously in the field, creating the volume and quality of a wide-scale and influential body of work that not only expands and formulates the field in which they operate, but also serves and influences the general public and Israeli society. The award focuses on published projects and aims to promote, first and foremost, excellence in design. The judges will examine the volume and quality of work portfolios on the basis of key criteria, which are as follows:

Impact on local design and international activity – The degree and depth by which the designer’s body of work impacts the design field, visual and material Israeli culture, the userbase, production methods and more. Please specify as much as possible the actual impact and presence of the various projects.

Depth of workflow – The entry must include a description of workflows, R&D, various sketches and models. Rich and sincere bodies of work may also present projects that failed or stopped at various stages of development, provided they are accompanied by projects that have been published.

Quality and scope of the portfolio – The various projects will be evaluated in accordance with accepted values in the design field, including functional and aesthetic values, suitability for the user, responsible production method, use of materials, quality of finish, etc. Greater consideration will be given to in-depth work portfolios, whether they show significant expertise in one particular area or in a variety of areas and multidisciplinary work. Consideration will also be given to a focus on the challenges and opportunities in the field and in the local culture.

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What does the award include?
Four winners will be chosen each year; two established designers, who will each receive an award of NIS 90,000, and two emerging designers, who will each receive an award of NIS 45,000. Winners will also be presented with an official statuette and a certificate, and their achievement will appear on the Award website. The winners will be invited to an awards ceremony that will be held at the Tel Aviv Museum of Art in the presence of Baroness Ariane de Rothschild, representatives of the Edmond de Rothschild Foundation, the Steering and Judging Committees, overseas judges and senior design professionals in Israel. The event will be followed by a conference at which this year’s award field will be discussed.
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What should the submitted portfolio contain?
The portfolio for nominees in the category of Established Designers must contain 10-15 projects, while the portfolio for nominees in the category of Emerging Designers must contain at least seven projects. There is no restriction on the duration or age of the project, but the portfolio must include at least one project from the last three years. Each project must specify for whom it was carried out, the year it was carried out and in what framework. If other designers were involved in the project, their names and role in the project must be clearly stated in addition to the nominee’s role. Nominees may describe each project at their discretion, but it is advisable to expand on at least five projects by including a detailed description of the project, the workflow, sketches, research, a description of its actual implementation and impact, and any other relevant material that will help the Judging Committee understand the nature of the work. There is no restriction on the type or nature of the projects, but please take note of the field in which the award is granted each year. In 2020, the award will be granted in the field of Visual Communication Design.
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How is the judging carried out and who selects the winners?
Each year, a professional Judging Committee will be assembled, which will appoint five leading figures in local design who represent different approaches in the 2020 award field (Visual Communication Design). The five judges will score all the entries and shortlist the nominees. In order to ensure impartiality in the judging process, the judges will remain anonymous until the winners are announced. For the final judging stage, the Committee will be joined by a leading international judge in the field, as well as a representative of the Edmond de Rothschild Foundation. The seven judges will together select this year’s four winners.
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Can I submit a nomination in more than one field?
The award is based on a portfolio, not a single project. Many designers work in interdisciplinary fields, participate in multidisciplinary projects and extend the boundaries of the field they have studied. The Edmond de Rothschild Design Award aims to encourage multidisciplinary and experimental work, and therefore invites designers to enter a nomination in any field they believe their work is relevant. Please note, the award is only awarded in one area each year. Designers who enter a nomination one year and do not win, are invited to either try again in a different year and in a different area, or to wait and reenter their nomination when it is next up for an award in the same area (for example, the Visual Communication award will be bestowed in 2020, and again in 2023).
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Who is eligible to submit a nomination?
Designers (the entry must be in their name, not in the name of a company or studio), who are academic graduates (in design or other fields) and work in Israel. Designers up to the age of 40 may submit a nomination in the category of Emerging Designers, and designers aged 41 and above may submit a nomination in the category of Established Designers. The award applies to active designers only, not undergraduates. Graduate students, who meet the prerequisites, may submit a nomination.
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Do I have to submit my portfolio descriptions in English?
There is no obligation to submit portfolio descriptions in English; nominees can submit their portfolio descriptions in Hebrew, or in several languages of their choice. Please note that the initial judging stage will be carried out by a local judging team. The final judging stage will be carried out by a team of local and overseas judges. Therefore, if necessary, the award management will have the portfolios translated into English for the English-speaking judges. The translations will not be passed on to nominees.
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How do I submit a nomination?
Nominations are to be independently submitted via the website, by filling out the Award Nomination Form and uploading required files: a portfolio, a signature on the Award Rules and Regulations, a designer’s statement, a professional resume and a copy of ID card.
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What is the award given for?
The Edmond de Rothschild Design Award will be awarded to designers with a rich and unique body of work, recognizing their significant role in the formulation of contemporary culture and their contribution to the advancement of society and industry. Special consideration will be given to designers with innovative and breakthrough portfolios with projects that have a meaningful impact on society, have been significantly implemented, extend the boundaries of the field, and have been created in a cultural context, reflecting diverse voices in Israeli society.
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What do I need to submit besides a portfolio?
The portfolio must be submitted together with a resume that includes education details, employment in the field, participation in exhibitions, awards, teaching, additional projects, etc. Since the resume will accompany your portfolio, there is no need to specify your portfolio projects in the resume. In order for the Judging Committee to become familiar with and understand the nominees, we request that nominees enclose a short personal statement (up to one page) that shows their position on the body of work presented, their professional worldview, and any other relevant information that goes beyond the formal format of the portfolio and resume. In addition to the portfolio and resume, nominees must submit a copy of his/her ID, as well as his/her signature (of the nominee) on the Award Rules and Regulations.

Edmond De Rothschild Foundation

The Edmond de Rothschild Foundation (Israel) works to create a just, cohesive and collaborative Israeli society, and spearheads far-reaching processes of social change aimed at promoting excellence, diversity and leadership through higher education. In continuing its more than 130 years of philanthropic legacy, the Foundation fulfills the Rothschild family's long-standing commitment to the pioneering spirit of the State of Israel and invests in agents of change and the advancement of its new pioneers.

The Foundation initiates dozens of innovative projects throughout the country aimed at reducing the gaps in society and fostering young leadership. It operates in areas of higher education to maximize employment, leadership, academic excellence, the arts and impact-entrepreneurship. The Foundation is committed to empowering, connecting, advancing and nurturing the various groups that make up Israeli society and believes that the mosaic of identities in Israeli society is a valuable opportunity to develop a rich and vibrant fabric of life that through diversity and partnership can give rise to a healthy and progressive society in which the common good is strengthened, and that by deepening human values, expanding knowledge and striving for excellence, Israel can build a cohesive and prosperous society.

The Edmond de Rothschild Design Award will be awarded to designers with a rich and unique body of work, by recognizing their significant role in the formulation of contemporary culture and their contribution to the advancement of society and industry. Overriding consideration will be given to designers with innovative and breakthrough portfolios with projects that have a meaningful impact on society, have been significantly implemented, extend the boundaries of the field, and have been created in a cultural context that reflects diverse voices in Israeli society.